Spyros and Lee Gavris founded Foodmark in 1981 to provide brand management and sales administration services to small to mid-sized packaged food companies. They intended to offer those resources that were critical to establishing a successful retail presence, but were often unaffordable for companies with limited resources. The primary services included market and category analysis, product positioning, brand development, promotional planning, advertising coordination, and sales channel management. In subsequent years, foodservice manufacturers have also become clients of the firm.

From its inception, Foodmark has applied its resources to helping manufacturers determine “where they fit in the industry.” The principals are committed to a process of category analysis and the equally important analysis of a manufacturer’s strengths and weaknesses. The end goal is to determine the line or lines of products that are demanded by consumers and that have a long-term defensible position in the market.

Foodmark’s process often yields recommendations that include brand and private label initiatives. Expenditures in additional processing equipment and packaging systems may also be required.